Friday 29 March 2024
 
»
 
»
Story

McLaren opens new Dubai showroom

DUBAI, January 16, 2017

McLaren Automotive, the British manufacturer of luxury handcrafted sports and super cars, and its retailer partner in the UAE, Al Habtoor Motors, have opened the new McLaren showroom in Dubai on Sheikh Zayed Road.

The new showroom is the most technically advanced McLaren sales facility globally and was officially opened by Andreas Bareis, managing director Middle East, Africa and Latin America Region.

The new 647-sq-m showroom, built with an investment of nearly Dh4.47 million ($1.2 million), will also support future models in the McLaren Track22 Business Plan revealed in early 2016.

Over the six-year Business Plan period, this represents an investment of GBP1 billion ($1.2 billion). This will lead to the launch of 15 all-new cars or derivatives of which at least 50 per cent will feature hybrid technology by the end of the Business Plan period. The company is also in the early prototype stages of the development of a Concept car with a fully-electric powertrain to evaluate its possible use in a future generation of an Ultimate Series car.

The first of the 15 new cars defined in the company’s Track22 Business Plan is the second generation of the Super Series, which will be first-ever replacement of a product family from McLaren Automotive and will debut on March 7 at the 87th Geneva International Motor Show.

The New McLaren Dubai Showroom

The new McLaren Dubai Showroom is the most customer focused and digitally appointed sales facility built to date, applying the same level of attention to detail, craftsmanship and technology which can be found in all McLaren sports and super cars, and is expressed in a number of new features.

These include two auditoria to highlight new McLaren models and those which have unique design features crafted through McLaren Special Operations, the department of McLaren responsible for all bespoke work on customer’s cars.

There is also a coffee lounge, a high-tech configuration suite that will allow customers to plan every aspect of their purchase virtually – from exterior paint options to interior trim – on a large, 4K-resolution screen in a comfortable, yet private, space and exceptional joinery and lighting from the world’s most renowned brands.

It is the first time that McLaren have specified and built many of the features in this showroom facility, almost all of which will go onto to be a design standard of any McLaren sales outlet globally.

Measuring 15.5 metres by 7.5 metres, the exterior LED screen will display bespoke McLaren content including historical footage through to the range of today’s sports and super cars. The screen is likely to ensure the new showroom becomes a landmark for the technology and engineering-led luxury brand.

Bareis said: “This new showroom further aligns the ambitions of Al Habtoor Motors and McLaren Automotive and is a strong foundation that will support with delivery of our Track22 Business Plan. It is also a testament to Al Habtoor Motors business that they have been able to establish the McLaren brand so successfully in a relatively short period of time and generate such significant loyalty from their customers to our brand.  

“This is a very impressive new facility and one which will be a benchmark for any new McLaren showroom built around the world.  It will allow us to exceed ever-increasing expectations from sports and super car owners in the Middle East during what we expect to be a new and successful, next generation for our business.”

Ahmed Al Habtoor, chief executive officer, Al Habtoor Motors, said: “We are delighted to be opening this brand-new facility with McLaren Automotive. Since we started our operations back in 1983, we have always embraced innovation and excellence, the new McLaren Dubai showroom we have unveiled today is testament to this and we look forward to welcoming our loyal McLaren customers, as well as many new customers, to what we truly believe to be a new benchmark in the automotive sales experience here in the UAE.” – TradeArabia News Service




Tags: Al habtoor |

More Motoring Stories

calendarCalendar of Events

Ads