Thursday 14 December 2017
 
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Ford

Global unrest weighing down majority: Ford

People worldwide feel increasingly polarised by cultural and societal changes and more than 60 per cent of adults globally say they feel overwhelmed by unrest in the world, a report said. To better understand these and other consu

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HCT, Ford launch entrepreneurship academy

The Higher Colleges of Technology (HCT), the UAE’s largest applied higher education institution, has partnered with Ford Motor Company to launch the Henry Ford Entrepreneurship Academy (Hefa) in the UAE. The memorandum of un

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Ford to launch four new hybrids in Middle East

Ford today announced it will accelerate its electrified vehicle plan in the Middle East by launching four new hybrid vehicles over the next four years, building on its global promise to provide customers with affordable and capable electrified

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Ford unveils three models ahead of Dubai show

Ford Middle East has revealed three of its iconic products ahead of the 2017Dubai International Motorshow, with the new-generation 2018 Ford Expedition, as well as the new 2018 Ford Mustang and new 2018 F-150 making their regional debut.

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Make way for mixed reality: Ford tests Microsoft HoloLens

Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualisation software that can change vehicle design elements – side mirrors, grilles, vehicle interiors and more – in mere second

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Make way for mixed reality: Ford tests Microsoft HoloLens

Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualisation software that can change vehicle design elements – side mirrors, grilles, vehicle interiors and more – in mere second

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Multitasking while driving? Think again

Most people think they can do two things at once but psychological research proves the brain is just not wired to multitask, especially when driving, say experts.  When the brain is taxed with too many simultaneous actions, i

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Domino’s, Ford study self-driving pizza delivery

Domino's Pizza, a world leader in pizza delivery, and Ford are launching an industry-first collaboration to understand the role that self-driving vehicles can play in pizza delivery. As part of the testing, researchers from bo

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What colour will your car be in 2018?

In the Middle East and Africa, the hotter climates make lighter colours more appealing. A study conducted by Berkeley Lab Environmental Energy Technologies Division and published in Applied Energy journal, proved that lighter coloured cars refle

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Five ways Ford technology can help you improve driving

For many people driving is a necessity that links home with business and play. Driving can be fun and can provide a relief from the daily grind – but it is also a time for vigilance. This daily task we seem to perform as second na

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